We’re All In On Mailchimp
(Your Small Business Might Want to Be, Too)
September 25, 2025
At Hanai Marketing Partners, we’re in the business of helping small businesses grow — and we don’t throw around recommendations lightly. But one platform we keep coming back to, again and again, is Mailchimp. In fact, we’ve been signing up clients left and right and watching their engagement soar.
From local retailers to wellness pros to food brands and educators, the results have been better than anyone expected. More targeted communications. Seamless automations. Smarter segmentation. Better open rates. And ultimately — more conversions.
And here’s the thing: Mailchimp isn’t just good because it’s affordable or well-known. It’s good because it was built with the underdog in mind.
Made for Small Businesses — Not Just Scaled-Down Enterprises
Mailchimp’s whole purpose has always been about leveling the playing field. Their mission? To put powerful marketing tools into the hands of people who don’t have big teams, big budgets, or a marketing degree.
They’ve made it intuitive. Smart. Adaptable. With plenty of features you’d expect from more complex systems — without the complexity.
As a Certified Mailchimp & Co. Preferred Partner, we’ve seen firsthand how its capabilities are a game-changer for solo entrepreneurs, family-run businesses, and anyone doing the work of five people with the time of one. Whether you're sending newsletters, welcoming new customers, or nudging past buyers with a promo code, Mailchimp helps make it feel seamless — and personal.
What’s Actually Working
We’re not talking generic blasts here. With Mailchimp, our clients are:
Creating smart automations that welcome new subscribers, follow up with past customers, and reward loyal fans — all while they sleep.
Segmenting audiences based on behavior, preferences, and purchase history (instead of guessing who might be interested).
Tracking real data like click rates, revenue attribution, and A/B tests to learn what’s resonating.
Syncing with online stores or booking systems with minimal effort.
It’s not about sending more emails — it’s about sending the right message to the right people at the right time.
Real Talk: Small Biz Owners Get It
The truth is, our team understands how busy life is — our founder started this company as a stay-at-home dad juggling nap schedules and client calls. That experience has shaped how we show up: with empathy, clarity, and tools that actually make your life easier.
If you’re a parent-preneur, creative freelancer, or small team trying to make your mark — we see you. And Mailchimp sees you, too.
Want to Learn More?
We don’t get kickbacks for shouting this from the rooftops (we just believe in good tools). But if you want help getting your Mailchimp account set up right — or optimizing what you’ve already got — we’re here to support you.
LET’S TALK “MONKEY BUSINESS”
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